Solutions are the products and/or services we are offering to help the profiles we are serving.

Here's an example of what a list of solutions might look like:

Benefits

The benefits of a solution are broken down in to two types:

• Gain creators: How the solution helps produce gains
• Pain relievers: How the solution helps alleviate pains

A singular benefit can be associated with multiple profile outcomes, tying the solutions offered to the outcomes people care about. 

Embedded solutions

A solution can embed other solutions. Relevant use cases for this might be a software product consisting of multiple modules that are themselves considered separate solutions, or when building a custom solution for a client consisting combining several pre-existing solutions.

States

A solution can have one of the following states:

• Suggested: Someone has suggested that we might want to deliver this solution
• Considering: We are currently considering if this is a solution we want to deliver
• Designing: We are currently designing this solution, making it ready to offer to the market
• Delivering: We are currently delivering this solution to the market
• Retired: We have decided not to deliver this solution to the market anymore