In order to better understand the needs of the people associated with a profile, the profile makes room for describing the desired outcomes of the people who identify with a profile.

The desired outcomes are grouped into three separate types:

• The jobs the person are trying to get done
• The gains the person is trying to achieve
• The pains the person is trying to alleviate

Desired outcomes are reusable across profiles. This means that when you add a new job, gain or pain, the system searches for desired outcomes already defined on other profiles.