Considerations are a way to collect feedback on the profiles and outcomes of a proposition.
The feedback collection is done through the consideration wizard.
The consideration wizard gives us the ability to collect feedback on which profiles and outcomes people actually identify with and care about.
The consideration wizard can be used digitally by the interviewee themselves (if you send them a link), or by a researcher calling to survey the interviewee.
Here's a screenshot from a step in the consideration wizard process:
The wizard consists of the following steps:
The interviewee selects which profiles they identify with.
The interviewee rates how important the outcomes associated with the profiles they've identified with are to them.
If they care at all about an outcome (meaning it has somewhat importance or higher), they are also asked to grade their current satisfaction with their ability to acheive the desired outcome.
The interviewee receives a summary of the outcomes they care about and signals their interest in being contacted again in the future.
The input provided by users when considering a proposition is available in different contexts. To learn more, check out Opportunity score.
