Propositions help us systematically improve our understanding of what profiles in our market care about.

The purpose of propositions is to

• Identify unmet needs
• Collect feedback on which outcomes people actually care about in order to improve our communication and deliver something people want
• Improve confidence in our ability to communicate with and deliver value to the people we want to help
• Identify people who are candidates for receiving our help

Create a new proposition

To get started, you first need to create create a proposition. You can do this by going to the Team > Propositions, and selecting "New proposition".

A proposition is simply a collection of which profiles you think the people you plan to proposition identify with, and the preferred language of the people you plan to propositions.

In most cases you'll probably want to stick with one profile, but at an early stage where you have little to no information about your target market, you might want to experiment with several profiles in order to see which labeling the interviewees most identify with.

Proposer

A proposition also allows you to select a proposer, meaning the person who is responsible for communicating the proposition to others. Usually, this will be yourself, unless you are constructing propositions on the behalf of others, i.e. the members of your sales or marketing team.

Setting a proposer helps keep track of which individuals are working on which propositions, and better understand the activity and data gathered by each proposer.

If you are interviewing people digitally (meaning you are sending them the consideration survey to reply for themselves), the proposer will also appear as the sender of chat-like messages in the consideration wizard, and will receive an email when someone signals their interest in a proposition.

Sharing/collecting input on a proposition

Targeting individuals

If you have identified individuals who you want to consider your proposition, you can add these as a new consideration, giving their name and email address. This will produce a unique consideration wizard link in which the person will be greeted by name and you can see to which extent this particulare individual expresses interes in the proposition.

Generic

If you have not sourced particular suspects for a proposition, or you want to make available a public link (for instance on a web site) where anyone can provide their consideration, use the generic consideration wizard link.